Your campaign loop · step 3 of 6
Strategy Agent Proposed plan for "Glow Serum" launch
💡 Why this? — the Strategy Agent explains
The synthetic audience model flagged that 22–34 skincare buyers convert ~3× better on before/after hooks than on discount hooks, so we weighted briefs that way.
We chose 18 micro-creators over 1 mega-post because 18 smaller posts spread risk: if a hook flops we kill it and reallocate, instead of burning your whole deposit on one bet.
Brief Agent Creator brief preview — @maya.skinroutine
💡 Why this brief? — the Brief Agent explains
We mirrored the winning hook angle from the Strategy step and kept the caption under 8 words because the synthetic engagement data shows short captions hold watch-time better — which directly affects how many views become verified views you pay for.
Measure + Reallocate Campaign loop — live (simulated)
💡 Why did the agent kill that hook? — explainer
"Kill-and-scale" is the agent watching CPV per creator/hook in near-real-time. When a hook's cost-per-verified-view drifts above your target, it stops feeding it budget and moves that money to whatever's converting — automatically, no approval needed.